The British Museum Launches New Homewares Collection with Deus Ex Gardenia

The British Museum has announced its new home collaboration with British design house Deus Ex Gardenia.

Widely regarded in the world of interiors for its richly layered wallpapers and textiles inspired by art and nature, Deus Ex Gardenia’s new licensing partnership draws upon some masterpieces from the Museum’s collection. The capsule collection features twelve designs that reinterpret stunning details from historic works of art from India into contemporary interiors, each exploring the natural world through a different lens.

This collaboration builds on the Museum’s growing portfolio in the home category, reflecting a long-term strategy to bring art and history from the Museum’s vast collection into the home through design-led partnerships.

As part of this focus, the Museum’s licensing team have recently launched Colour Stories, a curated colour system for licensees. Developed from the Museum’s collections and architectural spaces, the tool provides a clear visual framework to guide the development of licensed products that reflect its character, heritage and values.

Craig Bendle, Manager, Product Licensing at the British Museum said,

“We’re delighted to be working with Deus Ex Gardenia on this beautiful new collection, which captures the spirit of our collections in such a contemporary yet timeless way. Our new Colour Stories tool has been key in shaping how we approach collaborations like this, giving our partners a creative framework that stays true to the Museum’s identity, while allowing them the freedom to design products that feel fresh, relevant and inspiring. We’re excited to see what else it can inspire!”