Cath Kidston’s new dreamy collection features limited-edition Moomin prints

The playful British lifestyle brand Cath Kidston, founded to “inspire the everyday optimist”, is launching its second Moomin collection.

Featuring painterly florals, not-so-delicate ditsies and rich dreamscapes of fantastical adventures, the collection artfully marries Tove Jansson’s characters with both Cath Kidston’s renowned print archives and specially crafted new works of art, uniting the two vibrant worlds.

The product range includes fashion for both adults and children – from frill-trimmed dresses to dungarees for little ones and sleepwear for all the family – as well as a broad selection of backpacks, tote bags, purses and accessories. Homeware includes cushions, lampshades, vases, storage baskets and a welcome mat featuring Snufkin’s quote, ‘You must go on a long journey before you can really find out how wonderful home is,’ from Comet in Moominland. 

“We committed to reading and researching Tove Jansson’s stories before hand-painting our own world for the Moomins to explore”

The collection features several favourite characters from the Moomin stories – Moomintroll, Moominmamma, Snorkmaiden, Little My, Snufkin and Sniff all make an appearance – and the range is strongly connected with the natural world, featuring flowers, outdoor adventures and the fantastical landscapes of Moominvalley.

“My design team and I took such joy in immersing ourselves in the beautiful world Tove created,” Holly Marler, Head of Creative at Cath Kidston, said.

“Her sense of values, humour and community feel so connected to what is important to us here at Cath and have made her characters so beloved across generations. We committed to reading and researching her stories, art and life before hand-painting our own world for the Moomins to explore, to capture a merged world that feels authentic to the fans and to the artistry. We love to offer a sense of joyful nostalgia through our collaborations.”

With bright colours, detailed patterns and playful products, the collection will bring sunshine to your days – and Moominous dreams to your nights.

The Cath Kidston x Moomin range will be available to purchase from Cath Kidston globally at NEXT, cathkidston.com and in retail stores in Westfield White City, Japan, Hong Kong, Thailand, Taiwan and Vietnam.