Mattel Unveils “Masters of the Universe: He-Man Heroes,” First Official Fortnite Island
8.29.2025, 12:00:00 AM
1502

Home /Media Center / Press Release / Mattel Unveils “Masters of the Universe: He-Man Heroes,” First Official Fortnite Island
8.29.2025, 12:00:00 AM
1502
Mattel has announced the early access launch of Masters of the Universe™: He-Man Heroes, its first official island in Fortnite. Players can jump in now by searching “He-Man Heroes” or entering Island Code “2416-8649-3961” to explore a new world that brings the legendary characters of Eternia into a dynamic collectible role-playing game (RPG) designed for today’s audiences. Masters of the Universe: He-Man Heroesmarks Mattel’s first entry into the Fortnite creator platform, introducing one of its flagship properties to a massive global audience in an all-new format.

Ron Friedman, Vice President of Mattel Future Lab, said: “He-Man has always stood for power, heroism, and imaginative adventure. Masters of the Universe: He-Man Heroes brings Eternia to Fortnite in a fresh way that is easy to jump into, but has plenty of strategy for those who want to dig deeper, creating an experience that’s fun, fast, and unmistakably He-Man. This launch expands Mattel’s presence to one of today’s most dynamic and influential gaming platforms, using interactive storytelling to build community and enjoy Masters of the Universe as never before.”
Masters of the Universe: He-Man Heroes invites players to begin their journey with a single hero and fight their way through increasingly difficult zones filled with opponents. Key features include collecting Shards of Eternia to summon new heroes, building powerful teams of up to four iconic characters, engaging in combat, and boosting hero power to take on greater challenges across Eternia.
Masters of the Universe: He-Man Heroes is now available in Early Access and free for all Fortnite players, with ongoing support, gameplay updates, and additional content planned post-launch based on community feedback.
The experience was developed by Mattel in partnership with Loot Foundry using Unreal Editor for Fortnite (UEFN).

Starbucks Launches Peanuts Merch Collection
Starbucks partners with Peanuts to roll out a 10-piece limited-edition merchandise line themed on the Halloween classic *It's the Great Pumpkin, Charlie Brown*, marking the special’s 60th anniversary and launching globally on September 15.

Lil’ Iguana: 32 Years of Protecting Childhood Through Entertainment
Lil’ Iguana, born from a father's mission to protect his children over 32 years ago, has evolved into a multifaceted global children's entertainment and educational property with a new 3D animated series, Lil’ Iguana & Friends, aiming to introduce safety education and positive values to a new generation.

Mad Beauty Celebrates Its Most Innovative Harry Potter-Inspired Collection Yet
Mad Beauty teams up with Warner Bros. Discovery Global Consumer Products to roll out a new Harry Potter beauty collection for Autumn/Winter 2026, featuring interactive items including a 24-day advent calendar with UV magic wand, Sorting Hat lip balm and Dobby sock gift set, celebrating 25 years since the first Harry Potter film.

Mattel Spotlights ‘Barbie in the Nutcracker’ with 25th Anniversary Celebration
Mattel celebrates the 25th anniversary of "Barbie in the Nutcracker" with a new TV special on Netflix, a classic film re-release, and a new toy collection, honoring the enduring magic of dance and storytelling.