Mad Beauty Releases Extended Harry Potter Collection
8.22.2025, 12:00:00 AM
1107
8.22.2025, 12:00:00 AM
1107
British gifting brand, Mad Beauty, announced the official launch of its latest collaboration, a new Harry Potter-inspired beauty collection. The 19-piece collection was developed in partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) and will arrive at retail in the fall.
“Already proud recipients of awards as a WBDGCP licensee, we’ve earned a reputation for our innovative products,” says Julia Cash, creative director, Mad Beauty. “The opportunity to tell stories through products is what drives us, so this collaboration felt like it was made for us. From intricately crafted 3D tooling to inventive, collectible packaging, every detail is thoughtfully designed with added-value touches that surprise and delight our customers. We hope that this new collection will resonate with all fans – rekindling cherished childhood memories while building excitement for the magical adventures yet to come.”
Recommendation
'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.
SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.
Care Bears Announces New Licensing Partnerships Ahead of 45th Anniversary
Strategic collaborations and retail expansions fuel brand momentum as awareness surges among parents and children globally.
Barbie Brings 'You Can Be Any Barbie' Activation to Coachella
Iconic doll brand celebrates individuality and self-expression at the Coachella Valley Music and Arts Festival.