IMG LICENSING TO REPRESENT GLOBAL LITERARY PHENOMENON SARAH J. MAAS

IMG Licensing has signed an exclusive worldwide licensing agreement with global literary phenomenon Sarah J. Maas to represent all categories of consumer products across her blockbuster literary franchises, A Court of Thorns and Roses (ACOTAR), Throne of Glass, and Crescent City.

Under the multi-year deal, IMG Licensing will develop and manage a robust licensing program spanning Maas’s entire fictional universe, creating immersive new touchpoints for her passionate global fanbase.

With over 70 million English copies sold worldwide and translations in 38 languages, Sarah J. Maas is one of the most influential authors of her generation, widely credited with sparking the viral ‘romantasy’ genre and inspiring a new wave of young readers. Her vividly built worlds, layered characters, and compelling storytelling have deeply resonated with people around the globe.

Through this partnership, Maas and IMG Licensing will extend well-loved characters and stories beyond the pages, creating a wide range of consumer offerings across apparel, beauty, lifestyle, home décor, wine and spirits, food and beverage, toys and games, collectibles, cosplay, and immersive fan experiences.

Samantha Chang, Vice President, IMG Licensing, said:

“Representing Sarah J. Maas and her extraordinary literary worlds is an incredible honor. Together, Sarah and her fans have created a cultural phenomenon that has redefined fantasy fiction. We’re excited to launch a dynamic and carefully curated licensing program that offers fans meaningful new ways to celebrate the characters and stories they love.”