Monster Jam Expands into Lifestyle Products Across Europe

Beanstalk has secured new licensing partnerships to expand Feld Entertainment’s Monster Jam beyond toys and into additional consumer product categories across European retail. 

Monster Jam, the live motorsport event series featuring trucks like Grave Digger, Megalodon and El Toro Loco, has grown in popularity following successful tours across the U.K. and Europe, with more to come in 2025. The brand, which is known for licensed vehicle toys through long-term partnerships with Spin Master and LEGO, is now entering categories including apparel, home décor and party supplies. 

New European licensing partners include: 

The themed wall art line is already available, with other products set to hit shelves in the coming months. 

“The Monster Jam range has already proven to be a retail powerhouse in the toy category, and these new licensing agreements will help extend the brand’s reach even further,” says Dave Tovey, associate vice president, Beanstalk. “With the support of these best-in-class partners, we’re excited to bring the energy and excitement of Monster Jam to new product categories and retail experiences.” 

“Monster Jam is truly a global franchise, with fans all across the world,” says Jeff Bialosky, senior vice president, global partnerships and licensing, Feld Entertainment, producers of Monster Jam. “Continuing to expand that global presence 365 [days-a-year] 24/7 with new categories throughout Europe will help us deliver more Monster Jam to those fans.”