HIPPO BLUE COLLABORATES WITH DISNEY
12.6.2024, 3:28:11 PM
851

12.6.2024, 3:28:11 PM
851
Hippo Blue, a leading provider of personalised children’s products, has announced its new collaboration with Disney to launch a new line of drink bottles, bento boxes, lunch bags, backpacks and name labels in time for Australia & New Zealand’s back-to-school season.
This exciting collaboration adds Disney’s iconic characters with Hippo Blue’s innovative personalisation options, offering parents & kids the opportunity to create personalised products that reflect their unique style.
The collection features beloved characters from popular Disney, Pixar and Marvel franchises including Mickey Mouse & Minnie Mouse, Spiderman, Frozen, Cars and Lilo & Stitch. Customers can choose from a range of personalisation options, such as product colour, design selection and of course adding their own name. The products are made with eco-friendly, durable materials and are designed to be functional, stylish and fun.
“We are incredibly excited to collaborate with Disney on this new collection, featuring iconic characters from their franchises on our extensive range of personalised products,” said Aldo Burcheri, Owner & CEO of Hippo Blue. “This new collaboration allows us to offer something truly special — products that not only showcase Disney’s timeless appeal but also celebrate individual uniqueness through personalisation.”
David Born, CEO at Born to License, added, “We are thrilled to support Hippo Blue throughout the process of working with the team at Disney. Hippo Blue’s commitment to quality and innovation makes them the perfect partner to bring these products to life in a one-of-a-kind way.”
The first collection has dropped today, with additional character options to follow, available at Hippoblue.com.au

'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.

MINISO Launches 'Star Wars' Collection with North American Pop-Up Tour
Retailer debuts themed pop-up stores across the U.S. and Canada featuring more than 120 products timed with new film release.

SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.

Mattel Partners with FIFA World Cup for a New Collection
The World Cup-inspired collection features new toys and a special UNO deck.