PUMA, Scuderia Ferrari HP Unveil Desert Sun Collection
11.25.2024, 5:34:19 PM
805

11.25.2024, 5:34:19 PM
805
PUMA and Scuderia Ferrari HP have unveiled the limited-edition Desert Sun Collection, a unique blend of fashion and motorsport. Inspired by the vibrant energy of Las Vegas and the rugged beauty of the Mojave Desert, the collection features natural fading and distressed elements that echo the desert landscape.
Both the lifestyle collection and the replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The lifestyle collection features casual apparel and accessories for everyday wear, while the replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend.
Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.
The replica collection includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes, while the lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic T-shirts, and shorts, available in red, white and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.
For footwear, the lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.
The Scuderia Ferrari Desert Sun Collection will be available for a limited time beginning Nov. 18.
Earlier this year, PUMA and Scuderia Ferrari HP announced the arrival of the Scuderia Ferrari Ice Hockey Jersey, for the Canadian Grand Prix.

SEGA Expands Angry Birds Licensing with WildBrain CPLG Across International Markets
SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the licensing representative for the Angry Birds brand across Europe (excluding the U.K.), the Middle East, and South Korea.

'BeddyByes' Secures First Two U.K. Apparel Licensing Deals
Aykroyds & TDP Licensing and Blues Group Limited will both supply apparel collections, including daywear, underwear and nightwear, for young fans of the show. The ranges will arrive in spring/summer 2027 at supermarkets and major stores in the U.K., as well as online. The apparel launch will follow plush toys from master toy licensee Moose Toys.

Warner Bros. Discovery Celebrates Superman Day 2026
The extended global tribute to Superman, Supergirl and Krypto launches on April 18, with fan events in Los Angeles, Milan and Fuzhou featuring Daily Planet newsstands and activities.

MINISO Launches 'Star Wars' Collection with North American Pop-Up Tour
Retailer debuts themed pop-up stores across the U.S. and Canada featuring more than 120 products timed with new film release.