The Smiley Company

For over five decades, Smiley has been the beacon of joy and positivity across the globe. Since its inception in 1972, Smiley has evolved into an iconic brand of happiness, uplifting spirits wherever it goes.Embraced by individuals and brands alike, Smiley's universal appeal has led to countless innovative partnerships, crafting products, promotions, and campaigns that resonate with audiences worldwide. Partnering with Smiley means joining a league of creatives, celebrating uniqueness and inspiration. Our collaborative approach births premium collections, exclusive capsules, and esteemed collaborations with leading global brands. With dedicated teams of specialists, we infuse every project with expertise, ensuring your brand stands out authentically. By tailoring our message to your audience and delivering exclusive concepts, we help you stay fresh and relevant in today's dynamic market. THE SMILEY COMPANY boasts a GLOBAL REACH of 132 COUNTRIES with 391M RETAIL SALES reaching billion