Shanghai Nanjing Road Pedestrian Street Management Co., Ltd
W3C21
Country/region: China
IP Categories: Corporate Brand & Trade Name
Company Profile
Shanghai Nanjing Road Pedestrian Street Investment Development Co., Ltd. was established in August 1999, coinciding with the inception of 'Nanjing Road Pedestrian Street.'
As the operating entity for Nanjing Road Pedestrian Street,the company adheres to the principle of “Serving Nanjing Road, Experiencing Nanjing Road, and Promoting Nanjing Road”. Benchmarking against world-class commercial districts, it focuses on five key areas: IP development for Nanjing Road Pedestrian Street, streetscape upgrading, guidance on commercial formats, cultural-atmosphere shaping, and consumption ecosystem optimization.
The Company is committed to building Nanjing Road into an internationally-renowned commercial street featuring integrated classic elemets and fashion, diverse brands and business formats, as well as comfortable and convenient consumption experience.
