SPARKLE by KAREN CHAN

As the first Hong Kong cultural and New HK-Chinese Style fashion brand to be awarded "Hong Kong Top Brand," SPARKLE by KAREN CHAN upholds the ethos of "East and West," "Cultural Inheritance," and "Revitalizing Tradition", dedicating itself to preserving Intangible Cultural Heritage of the Hong Kong cheongsam. The brand is honored to have Hong Kong Intangible Cultural Heritage Inheritor Master Fung Yau-choi as Brand Advisor. Featuring original fabric prints inspired by Hong Kong nostalgia, local intangible cultural heritage, arts, and culture—paired with bold, expressive colors, by blending traditional Chinese craftsmanship with Western fashion aesthetics, the brand created “New HK-Chinese Style” fashion that looks beautiful on women of all ages and body types for any occasion, redefining the public’s perception of traditional Chinese fashion.