National Museum (Beijing) Cultural Industry Development Co., Ltd.

Since the upgrade and re-open of the NMC in 2012, it has built up the brand “NMC Art Workshop”, We worked positively to be a guardian of cultural relics, an interpreter of contemporary designs, and a listener of the audience. With our cultural and creative products, we help the collections go into the consumer’s life and the connections between them closer. Up to now,Art Workshop” has collaborated closely with leading brands to build licensing champions which not only promote the appeal and competitiveness of partners’ brand, but also activate Chinese traditional culture. We now have launched more than 500 licensed products spanning from fashion, home ware, jewelry to stationery, crafting and everywhere in between. Product development and licensing, together, open up a new business model for the growth of museum's cultural & creative industry.