Le Vision Cenozoic Culture Media Limited, Beijing

As a company deeply engaged in the cultural and entertainment field for over 20 years, LeEco, relying on its diversified ecosystem foundation of "platform + content + terminal + application", officially launched IP-centered licensing business in 2022. Among them, the classic Chinese-style IP "Empresses in the Palace" owned by LeEco has achieved a GMV of over one billion yuan in licensed products and services in just 25 years. At present, LeEco has opened up licensing ips such as "Empresses in the Palace", "Empress of China", "Conquest", "Garfield Family", and "Devil Cat". Leeco's super IP "Empresses in the Palace" has currently collaborated with nearly a hundred well-known brands at home and abroad, covering industries and fields such as games, tea and food, beauty and skincare, clothing, trendy toys, gold and jewelry, digital home appliances, and pet-related products. Strong alliances for marketing break through the circle. Next, LeEco will continue to focus on IP operation and keep e