Kidsland Hong Kong Ltd. Co

Founded in 1836 by the Chauvière family on Boulevard des Capucines, Au Nain Bleu is France’s premier symbol of refined toy-making. For nearly two centuries, this legendary Parisian house has enchanted generations with exquisite plush, wooden toys, costumes, and heirloom gifts available today at 14 Rue Saint-Roch. At the heart of the boutique is its secret trio of guardians: Le Nein Bleu ("Bleu"), a witty, century-old blue elf who mends broken toys and sets trials for new owners; Méca, a lively steampunk mechanical dog powered by pure joy; and Noinoi, a mysterious, mind-reading immortal cat from Montmartre who matches visitors with the exact toy they truly need. Blending authentic French craftsmanship with rich character lore, Au Nain Bleu is a prestige heritage brand and IP that turns play into lifelong memories.