Hefei Rabbit Boat Cultural Media Co., Ltd.
W2A19
Country/region: China
Products Categories: Cartoon & Animation
Company Profile
Ricee & Rigin:
At the heart of this mobile-era original IP are two joy-spreading bunnies, Ricee and Rigin, whose love for food and life resonates deeply with Gen Z. With 30M+ downloads and 2B+ sends, this Chinese original IP powerhouse embodies youth's pursuit of carefree living.
Content Ecosystem
Emojis → Animations → Comics → 3D avatars
Strategic Partnerships
ByteDance | NetEase | China UnionPay | KFC | Skippy
Industry Validation
Recognized by CCTV and Workers' Daily as a trailblazing Chinese IP, connecting with youth through authentic charm while warming urban lives with its healing spirit.
