China Brands Group

Hongfang Culture is a brand culture investment and management group that takes IP as the core and builds an industrial ecosystem chain covering content, products, marketing, media and channels. It was founded in Qingdao in 1995, became a confidential producer for the Beijing Olympics in 2008, and introduced the "Paul Frank Big Mouth Monkey" brand to China in 2009, pioneering the concept of "trendy brand" in the country. Subsequently, international brands and ips such as PANCOAT, The Simpsons, Sesame Street, Angry Birds, and PUCCA were introduced to China, initiating an operation model of brand IPization and IP branding. Today, Hongfang Culture is committed to becoming the most professional IP commercial transformation platform in China. The company integrates IP incubation and development, IP licensing and management, IP dissemination and marketing, as well as IP supply chain and channels. It focuses on "clothing, food, housing, transportation and entertainment" to build a comprehensiv