CHINA LICENSING EXPO

Hasbro Trading (China) Co., Ltd.

Hasbro is a global play and entertainment company committed to making the world a better place for all children, fans and families. Delivering immersive brand experiences for global audiences through consumer products, including toys, games, entertainment and gaming. Its iconic brands include Transformers, My Little Pony, Peppa Pig, Monopoly, Play-Doh, Magic: The Gathering, Dungeons & Dragons, Hasbro Games, Nerf, and other major partner brands.

Universal Products & Experiences

Universal Products & Experiences(UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures,Illumination, Dream Works Animation and NBCUniversal Television and Streaming.The division executes this through innovative physical and digital products,engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP),location-based venues,e-commerce product platforms, and retailers around the world.Along with global brand strategy and creative,UP&E's three lines of business include Consumer Products,Games and Digital Platforms, as well as Theme Parks Products & Retail.UP&E is a division of Universal Parks & Resorts,part of NBCUniversal, a subsidiary of Comcast Corporation (NASDAQ: CMCSA). More information is available at universalproductsexperiences.com.

Alifish

Alifish,a subsidiary of Alibaba Pictures,is an IP trading and innovation platform dedicated to leveraging Alibaba's ecosystem resources and digital capabilities to break through the industry's unique "IP2B2C" service full chain, helping to develop the Chinese licensing industry.Currently,Alifish's IP map has covered a broad range of globally renowned IPs such as the Sanrio Characters,Pokemon,Chiikawa, Universal Pictures,KAKAO FRIENDS, Mofusand,Koupen Chan,Saint Seiya,and many others.It fully spans across various categories including gaming, animation, cultural heritage, art and trends, film and variety shows, and education and sports.According to the 2024 TOP 5O GLOBAL LICENSING AGENTS published by LICENSE GLOBAL,Alifish's ranking has leaped from last year's 25th to 11th.