The daily lives of the duck 'Bebe' and the turtle 'Mellongi' are photographically and cleverly depicted. The content is popular for its playful and cute portrayal of honest thoughts and expressions through photos and phrases. Gaining popularity as an IP through various doll-based photo shoots, it is actively featured on KakaoTalk stickers and social media. Bebethori is ranked among the top 3 most beloved character IPs for the MZ generation in South Korea. It enjoys widespread popularity on social media, particularly among younger audiences, by integrating with cultural trends and youth culture.
Additionally, it has numerous collaboration cases with various companies and is establishing partnerships across diverse industries such as beauty, food, digital accessories, and convenience stores.
