Alifish is an IP operation management and commercialization development platform under Alibaba Group. Through its unique IP2B2C service model, it provides partner merchants with comprehensive professional services spanning from IP material development to design, from channel product supply to integrated marketing support, and from IP content activity planning to implementation. It maximizes the commercial value of licensing programs through IP content development and brand operation, IP-themed flagship store operation, IP product crowdfunding and pre-sale tools, diversified IP product sales channels, self-developed IP merchandise, and the development and distribution of IP-themed digital assets. According to the THE TOP GLOBAL LICENSING AGENTS 2025 published by LICENSE GLOBAL in April 2025, Alifish led the Asia-Pacific region with $4.1 billion in retail sales, ranking sixth globally and achieving a continuous rise in rankings for three consecutive years.