Le Vision Cenozoic Culture Media Limited, Beijing

Having delved into the entertainment sector for over 20 years, Leshi leverages its diversified ecosystem, which is based on a "platform + content + terminal + application" framework. In 2023, Leshi officially launched its IP licensing business, focusing on maximizing IP value and building a diverse IP matrix. This initiative is driven by the innovative application of IP licensing in various scenarios, injecting new vitality into brand collaborations. I. Diverse IP Matrix: Covering Multiple Categories with Prominent Potential Proprietary Flagship IPs: In 2024, Leshi opened up licensing for the blockbuster IP "Legend of Zhen Huan." The collaborations with dozens of partners led to a GMV exceeding hundreds of millions of yuan from licensed products and services in 2024, proving its strong appeal. Leshi also added the classic proprietary IP "The Legend of Mi Yue," further enriching its IP matrix. Cross-Industry IP Introduction: Leshi has also introduced classic film and television IP l