Disney Presents 'World Princess Week'
8.21.2026, 12:00:00 AM
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8.21.2026, 12:00:00 AM
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Having kicked off Aug. 17, World Princess Week returned as part of Disney Princess’ “Create Your World” campaign, inspiring fans to embrace their inner princess magic and take steps toward creating the world they envision. This year’s theme, “Passions & Places,” spotlights what fans love most, encouraging them to pursue their passions and bring the worlds that inspire them into their lives.
From new products, a new brand spot, a Disney Princess-inspired Peloton class and a brand-new LEGO Disney Princess special premiering on Disney+, fans of all ages will have more ways than ever to celebrate the stories, characters and magic of Disney Princess.
Aug. 21 is the premiere “LEGO Disney Princess: Magical Mayhem.” The new Disney+ special follows the princess characters and their sidekicks as a cozy castle day turns chaotic when animals run amok. Sleuthing reveals a mischievous villain behind it all, and with teamwork, quick thinking and help from an unexpected friend, the Princess characters must restore order and save their home.
Disney and Peloton are teaming up with a Disney Princess-inspired Pilates class that brings the power of Disney Princess storytelling to the mat, using songs to celebrate confidence and inner strength. Featuring instructor Aditi Shah, who will be wearing a Disney Princess-inspired set from Crowned Athletics, the class will be available on the Peloton app on Aug. 20.
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