Mattel Partners with FIFA World Cup for a New Collection
4.17.2026, 12:00:00 AM
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4.17.2026, 12:00:00 AM
683
Through a new collaboration with the 2026 FIFA World Cup, Mattel is helping soccer fans of all ages gear up for the summer’s matches. The company is launching a soccer-inspired lineup to bring the tournament’s energy from the pitch to families.

The star athlete in this collection is the Fisher-Price Little People Collector set, which features two figures dressed in official U.S. Soccer uniforms.
Barbie and Ken are also joining the celebration. The Barbie Careers USSF Soccer Fashion Dolls style Ken and Barbie in U.S. Soccer jerseys and coordinating shorts. The duo is accessorized with a soccer ball and cleats.

The Barbie Soccer Doll Assortment features Barbie and Ken dolls inspired by other global teams, giving soccer fans around the world the opportunity to rep their favorite team.
Mattel extends the spirit of competition to game night with the UNO U.S. Men’s National Team deck, which includes Red and Yellow penalty cards. The new cards turn action cards into penalty cards for heightened play. The deck arrives on shelves next month.

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