Disney and Formula 1 Expand 'Fuel the Magic' Partnership for 2026 Race Season

Disney and Formula 1 (F1) have announced the continuation of their multi-year "Fuel the Magic" campaign for the 2026 race season, blending storytelling, racing culture and immersive fan experiences at Grand Prix events around the globe. Building on the momentum from the Las Vegas Grand Prix in November 2025, the campaign will kick off at the Australian Grand Prix in March and continue throughout the season, including the Chinese Grand Prix, with plans for additional races. 

The initiative will feature original digital content, branded merchandise and entertainment inspired by Disney’s Mickey & Friends and the energy of Formula 1 host cities. 

"Formula 1 and Disney sparked a cultural moment felt worldwide – and it was only the beginning," says Tasia Filippatos, president, Disney Consumer Products.  “This year is about turning that moment into a season‑long story. A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar." 

"Mickey X Formula 1 Racing to the Top!"

"The continuation of our ‘Fuel the Magic’ campaign with Disney is far greater than just a sports partnership, but one that leverages both Formula 1 and Disney’s power of immersive cultural storytelling and engaging entertainment," says Emily Prazer, chief commercial officer, Formula 1. "From unique product launches to fan experiences, digital content and WEBTOON integration, we’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other." 

Disney x F1 Apparel

Disney and WEBTOON will debut an original comic series, "Mickey X Formula 1 Racing to the Top!" during the Australian Grand Prix on March 6. The series will feature Mickey Mouse, Minnie Mouse, Donald Duck and Goofy as they support a racing team in crisis, showcasing themes of teamwork and collaboration. New episodes will be released throughout the season, tied to each race weekend. 

Starting at the Chinese Grand Prix from March 13-15, select Formula 1 races will feature "Fuel the Magic" retail pop-ups offering race-specific merchandise and a core collection from Disney and Formula 1. Fans can shop at the F1 Hub, Grand Prix Plaza and online at F1.com. Disney’s Mickey & Friends will also make appearances in Formula 1-inspired outfits at select events. 

Gentle Monster 2026 Circuit Collection

Gentle Monster will launch the 2026 Circuit Collection, a global eyewear collaboration with Disney and Formula 1. The collection includes eight styles, three of which are exclusive designs inspired by Mickey & Friends and Formula 1, blending racing performance with everyday wear. Pop-up experiences in Seoul and Shanghai will feature a Mickey Mouse sculpture alongside a Formula 1 car. 

Disney x F1 Uniqlo Collection and Mickey Mouse Plush

Disney Store will release a Mickey Mouse plush in a Formula 1 uniform, debuting in Australia during the Grand Prix and rolling out globally later in the year. Additional collaborations with Gentle Monster, Uniqlo and an expanded Disney x Formula 1 collection will include apparel, accessories, collectibles and plush items.