Hit UK Animated Series Moley Target China Market

Two Daughters Entertainment Ltd. and leading digital media distributor Jetsen Huashi Wangju launched a multi-awards winner animation Moley in China in spring this year.

 

The much-beloved children’s TV animated series, which has captured the hearts of audiences worldwide, is now available on iQIYI and Youku—the country’s two largest streaming platforms. All 52 episodes of Season 1 has been broadcasting in both Mandarin and English, bringing Moley to millions of Chinese viewers.

 

The series was originally created by entrepreneur James Reatchlous, Founder and Executive Chairman of Two Daughters Entertainment, who first dreamed up the lovable young mole as a bedtime story for his two daughters. The story went on to be produced by Tony Nottage of Nottage Productions.

 

 

“This is an incredibly exciting moment for us,” said Reatchlous. “To see Moley embraced by a market as vast and dynamic as China is a dream come true. Thanks to the hard work and tenacity of the Two Daughters team, in conjunction with Huashi, we are delighted to have a new IP launching in this region, and we’re honoured to bring Moley’s universal themes of adventure, friendship, and curiosity to Chinese families.”

 

Moley is an award-winning series airing in over 160 countries and more than 30 languages. The show is already a hit on Warner Bros. Discovery’s Boomerang across EMEA, free-to-air POP in the UK, Peacock and Max in the U.S., ZDF in Germany, and Globo in Brazil.

 

 

“This is a real landmark for Moley,” added Reatchlous. “The show is funny, engaging, and full of adventure—perfect for kids and families everywhere. China represents an exciting new chapter for us. This year, we also have started Moley social media in China and received hundreds of positive feedback from our Chinese audience families.”

 

In addition to Moley, Two Daughters Entertainment is currently in production on their debut animated feature, The Land of Sometimes, a magical animated musical feature film. With an all-star cast including Ewan McGregor, Helena Bonham Carter and Mel Brooks and music by Tim Rice, the film blends original music, fantasy storytelling, and cross-generational appeal.

 

 

To be more focused on rights and brand licensing business, a new company, Planet Rights was launched this year too. Independently run, but supported by the infrastructure of Two Daughters Entertainment, Planet Rights is positioned as a business built on experience and creativity and strong networks in the global licensing landscape.

 

The company is led by Rob Goodchild, Managing Director, and Laura Daniel, Licensing Manager, supported by a highly experienced team with a track record of building and managing major IP across organisations such as Aardman, StudioCanal, Cartoon Network and the National Trust. This collective expertise spans marketing, design, licensing, and business affairs, ensuring a deep understanding of both creative and commercial needs.

 

“Our mission is to partner with the world’s best creative businesses – locally and globally – to ensure their IP achieves its full potential through licensing, merchandising and distribution,” said Rob Goodchild, Managing Director of Planet Rights. “Great brands and products mean the world to us, and we’re here to help them thrive.”

 

“It will be the second year for us to participate China Licensing Expo, and we always take China as a very important strategic market for us. Welcome to visit our booth, W2C18-3, to explore more cooperation opportunities.” Rob addressed.

 

About Two Daughters Entertainment:

Two Daughters Entertainment is a UK-based animation production company focused on creating high-quality content for children, young adults, and families. Their global hit series Moley and upcoming feature film The Land of Sometimes highlight their commitment to engaging storytelling and world-class production values. For more information, please visit: twodaughtersentertainment.com

 

About Planet Rights:
Planet Rights is a rights and licensing business spanning entertainment, publishing, toy, and lifestyle brands. With expertise across licensing, marketing, design, and business affairs, Planet Rights partners with creative businesses worldwide to maximise the potential of their IP through licensing, merchandising, and distribution. It has offices in London, UK and an extensive worldwide agency network.