The Pokémon Company International has announced a brand-new partnership with H&A, one of the UK’s leading licensed toiletry company, for Pokémon’s first-ever health and beauty range in the UK.

 

 

The vibrant collection is set to launch exclusively at Boots this September, available both in-store and online, and it will also be part of Boots’ special 3-for-2 Christmas promotions.

 

Featuring fan-favourite characters, including Pikachu, Charmander and Jigglypuff, plus iconic Poké Ball designs, the range of bath-and-body essentials includes bath fizzers, bubble bath, shower gel, lip balms, soap on a rope, a bath sponge and a washbag set.

 

“We are delighted to team up with H&A, who are leaders in this field, to give Pokémon fans a fresh way to interact with the brand,” said Mathieu Galante, senior licensing director EMEA for The Pokémon Company International. “This exciting new range will bring extra fun to fans’ self-care routines and provide great gift ideas. We’re sure it’ll make a splash!”

 

“We’re incredibly excited to begin working with the Pokémon licensing team on this brand-new health and beauty range,” said Livy Coare, director of licensing at H&A. “It’s a brilliant opportunity to bring such an iconic and much-loved brand into a new category. We’re proud to launch this exclusive collection with Boots and look forward to growing our partnership with Pokémon in the years ahead.”