‘Totally Spies!’ Announces Fashion, Jewelry and Nail Art Collabs

Banijay Kids & Family ignites new partnerships with BonBonWhims, Deco Beauty and Tyler McGillivary.

Banijay Kids & Family has announced a trio of major fashion-driven licensing deals for “Totally Spies!,” adding to the growing wave of products and activations as the brand celebrates its 25th anniversary year.  

Jewelry and accessory brand BonBonWhims will debut a “Totally Spies! “jewelry line, available in the U.S. with worldwide online availability. Nail brand Deco Beauty will introduce “Totally Spies!” nail stickers available online, via Amazon and in specialty stores. Rounding out the slate, New York-based clothing label Tyler McGillivary will launch a capsule collection plus merchandise items, also releasing in the U.S. with global online access.

“Responding to incredible demand for products that let fans express their connection in fun, fashion forward ways, this marks a major moment for the brand as we’re enter the fashion space,” says Roubina Tchoboian, head, global licensing, Banijay Kids & Family. “Celebrating 25 years of ‘Totally Spies!,’ BonBonWhims, Deco Beauty and Tyler McGillivary each bring distinctive creative visions that perfectly capture the energy and confidence of the franchise for fans to embrace around the world.”