Butterbeer Season returns as Harry Potter marks 25 Years of Magic

The global celebration of the iconic wizarding world flavor returns – featuring new product launches, fan-favourite collaborations and anniversary activations across retail and official Harry Potter destinations

 

 

For more than 25 years, Harry Potter has invited generations of fans to discover the wonders of the wizarding world. As part of its ongoing celebration of the 25th anniversary of Harry Potter and the Philosopher’s Stone, Warner Bros. Discovery is proud to announce the return of Butterbeer Season – a global celebration of one of the franchise’s most iconic flavors!

 

From now until May 31, fans can enjoy limited-edition treats, exclusive merchandise, and themed experiences inspired by the beloved beverage, with magical moments unfolding across retail partners and Harry Potter destinations worldwide.

 

Warner Bros. Discovery Global Consumer Products has teamed up with a dynamic lineup of global and regional partners to introduce a range of Butterbeer-inspired products:

 

Brand New for 2026

 

• Coffee Mate® Harry Potter Butter Liquid Creamer & Cold Foam Creamer – Upgrade your coffee routine with Coffee mate Butterbeer Flavored Creamer, Butterbeer Flavored Zero Sugar Creamer, and Butterbeer Flavored Cold Foam Creamer. Inspired by the beloved Harry Potter film series, this rich, flavored creamer brings a hint of magic to your mug—no wand required.

 

• PEEPS® Butterbeer Flavored Marshmallow Chicks – Available exclusively at Walmart, these sweet Butterbeer flavored Marshmallow Chicks are the perfect way to celebrate Butterbeer season and add magic to Easter baskets.

 

• McCormick® Harry Potter™ Butterbeer Finishing Sugar & Butterbeer Flavor – Finishing Sugar brings butterscotch deliciousness that adds a sprinkle of enchantment to your everyday favorites. Mix a dash or two into cookie or brownie batter to add the buttery sweetness of cooked caramel and a hint of vanilla to every bite. Butterbeer Flavor reminiscent of the foam on a mug of Butterbeer™, create a captivating taste experience by adding a few drops to your favorite recipes like pancakes and cupcakes, to ice cream floats and hot chocolate. The iconic flavor is sure to provide an enchanting blend of smooth caramel and a creamy sweetness.

 

• Cinnabon – Cinnabon will be the first national restaurant partner to take part in Butterbeer Season across the US, unveiling a Butterbeer Bon and a Butterbeer-inspired beverage – inviting fans to make magic together with every bite and sip.

 

• Maryland Cookies – The UK’s no.1 Cookie brand has teamed up with Harry Potter to launch a limited-edition, Butterbeer cookie – a delicious Maryland cookie with white chocolate chips and caramel flavor pieces inspired by the flavor of Butterbeer.

 

• Timex – Butterbeer watch; Celebrate wizarding style with a blue woven strap, gold-tone face, and a charming Butterbeer mug icon at the center—perfect for any fan’s collection

 

• iPass – Available at 7-ELEVEN stores, Eslite online store, and Eslite physical bookstores throughout Taiwan beginning March 4, The Harry Potter “Butterbeer” 3D iPASS card is designed with detailed craftsmanship, featuring a cleverly engineered structure within the card design. Inside it includes a special flowing amber “Butterbeer-like” visual effect where gently shaking the card creates a lively moving effect. With its 3D cup shape and rich foam detailing, this is a must-have collectible for Harry Potter fans.

 

• EB Games & Zing Pop Culture – from accessories to drinkware and apparel each item captures the warm, nostalgic charm of Butterbeer through vintage‑inspired designs, golden hues, and classic wizarding would motifs. The range includes a miniature tankard keychain, a set of four stylized coasters, a detailed glass mug, and a bold unisex T‑shirt. Together, these products offer fans a way to bring a touch of the iconic beverage into everyday life. The Butterbeer range will be available in over 130 Zing Pop Culture and Hybrid stores as well as being available on both Zing Pop Culture and EB Games Websites.  Check your local store for details

 

• Brendon Harry Potter Imagine Ink & Harry Potter & Sticker-By-Number Crystal Masterpiece: Butterbeer Sweets & Treats – Harry Potter Imagine Ink 16‑page booklet includes a mess‑free Magic Ink marker that reveals hidden colors and surprises. Fun, portable, and perfect for young Harry Potter fans. Harry Potter & Sticker-By-Number Crystal Masterpiece: Butterbeer Sweets & Treats Create a sparkling Butterbeer‑themed artwork using epoxy jewel stickers. Includes a wooden frame and instructions, all in a display‑ready box. Available at Albertsons.

 

• HUMAN – The Harry Potter Butterbeer Collection by HUMAN draws inspiration from the warm tones and signature flavors of the iconic Butterbeer, reimagined in sleek, sporty silhouettes and refined accents. Designed for comfort and ease, each piece is made for travel, leisure, and effortless summer styling. Rich Butterbeer inspired hues and design details designed to evoke the atmosphere of the Leaky Cauldron, expressed through a clean, modern aesthetic.

 

Returning Favourites

 

• Goldfish® – Back by popular demand, Goldfish® Butterbeer Flavored Grahams return to US national retailers and online for a limited time beginning this March. Inspired by the iconic Butterbeer flavor, this sweet snack offers fans a playful way to enjoy butterscotch-forward notes in graham form while supplies last.

 

• HERSHEY’S – HERSHEY’S Harry Potter Butterbeer KISSES are returning for the season, bringing the signature cream soda and butterscotch flavors of Butterbeer to candy aisles nationwide. Each bag features limited-edition Harry Potter-themed foils, making them a collectible and shareable treat available for a limited time at US retailers.

 

• Keebler – Keebler’s Harry Potter Butterbeer Fudge Stripes Cookies also make their seasonal return, featuring a Butterbeer-flavored cookie topped with a sweet, frothy-inspired fudge drizzle. The limited-time release includes four film-inspired cookie designs and will be available at retailers nationwide while supplies last.

 

• ORLY – ORLY’s Harry Potter Butterbeer-inspired nail collection returns for the season, once again infusing beauty routines with the signature scent of Butterbeer. The lineup includes the Butterbeer Scented Iridescent Nail Polish Topper, Scented Nourishing Cuticle Oil, Scented Hydrating Cuticle Froth and Scented Quick Dry Nail Spray. Availabl at orlybeauty.com and Ulta.com beginning March 1 for a limited time.

 

• Running Press – The Harry Potter Butterbeer Mini Mug Set also makes its seasonal return, featuring a collectible 3½-inch Butterbeer glass mug inspired by the films, a 48-page guide to Butterbeer and a themed coaster. The set will be available online for fans around the world while supplies last.

 

Global Experiences and fan focused activations

 

Butterbeer Season goes beyond products – bringing the magic in multiple ways to fans across North America, LATAM, EMEA, and APAC.

 

Fans can look forward to touring Butterbeer Trucks and Harry Potter themed fun (locations soon to be announced, keep an eye here for news), pop-up activities, themed in‑game celebrations and activities in Zynga’s Harry Potter: Puzzles & Spells and Jam City’s Harry Potter: Hogwarts Mystery, plus special in‑store moments and limited‑time offerings at official Harry Potter locations worldwide.

 

Butterbeer is most delicious when shared with friends, and throughout Butterbeer Season, the Harry Potter social channels will make it possible to do just that! In April, fans can treat their loved ones to a Butterbeer! Details on how to get involved will be shared in the coming weeks.

 

North America

 

• Harry Potter Shops in New York and Chicago will debut new Butterbeer‑themed food and beverage offerings, including Butterbeer Time Turner Cookies, Butterbeer Cake Jar and Butterbeer Rice Crispy.

 

• Harry Potter: The Exhibition Enjoy the iconic beverage in the Dallas retail shop after enjoying the experience. Fans can also experience specially themed after‑hours events and explore exclusive merchandise available year‑round—perfect for collectors and world of Harry Potter enthusiasts.

 

• The Wizarding World of Harry Potter at Universal Orlando and Resort and Universal Studios Hollywood Fans can celebrate Butterbeer Season within The Wizarding World of Harry Potter at Universal Studios Hollywood, and all three themed areas of The Wizarding World of Harry Potter at Universal Orlando: Diagon Alley in Universal Studios Florida, Hogsmeade in Universal Islands of Adventure and Ministry of Magic at the all-new Universal Epic Universe.

 

Both destinations will debut exclusive treats, including the new signature item of the season, the Butterbeer Waffle, available for a limited time at the Three Broomsticks in Hogsmeade and the Leaky Cauldron in Diagon Alley. The fan-favorite Butterbeer Cream Puff will also return to Universal Studios Hollywood, while Universal Orlando will introduce limited-time treats including a new Butterbeer Cupcake, Butterbeer Cookie Sandwich, Butterbeer Candy Apple and Butterbeer Shortbread Bar available exclusively at Honeydukes and Sugarplum’s Sweet Shop, plus a Biéraubeurre (Butterbeer) Crème Brûlée available at Café L’air de la Siréne in the Ministry of Magic.

 

Butterbeer Season will also mark the debut of Butterbeer-flavored truffles and macarons at Universal Orlando, which will be offered year-round at the K. Rammelle confectionary shop in The Wizarding World of Harry Potter – Ministry of Magic at Universal Epic Universe.

 

 

LATAM

 

• Cacau Show will debut two Butterbeer‑inspired chocolate treats: a milk chocolate bar and a milk chocolate truffle, both filled with creamy Butterbeer flavor. Fans can also enjoy a collectible combo featuring a themed mug and seven Butterbeer truffles. Products launch in March, online and across more than 5,000 Cacau Show stores nationwide.

 

• Riachuelo will introduce a Butterbeer‑inspired collection featuring six coordinated items, available online and at FanLab beginning March 2026. The range includes a collectible Butterbeer “B” crest mug; two graphic T‑shirts inspired by Hogsmeade, the Three Broomsticks, and vintage wizarding design; and accessories including a metal bottle opener, branded lanyard, and enamel‑style Butterbeer crest pin.

 

• Fans can also take part in Butterbeer tastings at select Cacau Show stores and Riachuelo FanLab locations, with participating venues to be announced via official social channels.

 

APAC

 

• The Wizarding World of Harry Potter at Universal Beijing Resort At Universal Beijing Resort, fans can enjoy the specialty Butterbeer Cream Puff for a limited time to get in the spirit of Butterbeer Season as they explore The Wizarding World of Harry Potter – Hogsmeade. New Butterbeer-themed merchandise will also be arriving to Universal Beijing Resort this Spring, including a limited-edition, collectible Harry Potter 25 Years of Magic Butterbeer Stein.

 

• Fans in Japan can look forward to Butterbeer‑themed activities and surprises, including exclusive licensed products and special fan experiences.

 

• The Wizarding World of Harry Potter at Universal Studios Japan – for the first time ever at Universal Studios Japan, guests can enjoy a limited‑time Butterbeer Cream Puff as part of Butterbeer Season, along with Butterbeer‑themed merchandise at Filch’s Emporium of Confiscated Goods.

 

• Discover new delights at Harry Potter: Visions of Magic in Singapore, where guests can enjoy limited‑edition Butterbeer treats including a Butterbeer cupcake, cake pop, and macaron—available for a short time only. Visitors can also take advantage of special limited‑time ticket packages, plus enjoy Butterbeer‑themed giveaways on social, making this experience even more magical.

 

• Butterbeer will also be spotlighted during the Harry Potter 25th Anniversary‑themed takeover of Chadstone in Melbourne – the largest retail and lifestyle destination in the Southern Hemisphere, launching in April.

 

 EMEA

 

• France: France will celebrate Butterbeer Season for the first time! From May 6–31, popular restaurant Au Bureau will roll out a Butterbeer inspired celebration across 215 locations nationwide. Fans can enjoy specially created treats in a restaurant setting, dine in wizarding themed décor and enjoy Harry Potter themed fun. Special Butterbeer products will also be available for fans to discover at Paladone and Pyramid, stay tuned for more announcements in the coming weeks.

 

• For the first time ever, Hot Butterbeer will be available from the Butterbeer Bar at Warner Bros. Studio Tour London – The Making of Harry Potter, from 1^st March. Other brand-new sweet treats include Butterbeer Fudge and Butterbeer Bundt Cake. If that’s not enough, Butterbeer Pancakes, Butterbeer Lattes and Butterbeer Cake can also be purchased.

 

• Warner Bros. Studio Tour London – The Making of Harry Potter will also host a Butterbeer Competition. One lucky winner will receive two tickets to the Studio Tour and a Butterbeer feast. Two Runners-up will each receive a Butterbeer bundle from the Harry Potter Shop. Fans will be able to enter at wbstudiotour.co.uk from 2^nd March 10:00 GMT – 29th March 23:59 GMT.

 

• Throughout Butterbeer Season, Studio Tour visitors will also be able to scan a QR code to take part in a Butterbeer quiz focused on locations in the Harry Potter films.

 

• Harry Potter: The Exhibition Enjoy the iconic beverage in Budapest retail shop after enjoying the experience. Fans in both Budapest and Dresden can also explore exclusive merchandise available year‑round—perfect for collectors and world of Harry Potter enthusiasts.

 

More exciting Butterbeer Season announcements and updates will roll out in the weeks ahead.

 

And the magic doesn’t stop there. In celebration of 25 Years of Magic, witches, wizards, and Muggles around the world can look forward to plenty of unforgettable moments. From special screenings to commemorative collections, these global celebrations honour the enduring legacy of Harry Potter.

 

Fans can expect the return of beloved global moments like Back to Hogwarts, limited‑edition 25th anniversary collections, and commemorative releases from leading partners worldwide – alongside a special, time‑limited theatrical re‑release of Harry Potter and the Philosopher’s Stone. Together, these celebrations pay tribute to the stories, characters, and moments that have defined a generation.

 

For the latest updates on Harry Potter and Butterbeer Season, visit here to get Sorted into your Hogwarts house and join the Harry Potter Fan Club.