YANCHUANG

Yanchuang Culture was founded in 2017. Adhering to 100% independent research and development, it is an original trendy toy brand integrating "research, production and sales" with a full-process operation. It has successfully released dozens of IP series, among which the representative work LUCKYEMMA has launched its 15th generation so far and is regarded as one of the domestic original trendy toys with positive energy. The LUCKYEMMA brand has expanded overseas, covering 20,000 physical stores in 38 countries and regions across Southeast Asia, Europe, the Americas and Oceania, and has become an excellent case of brand export from Dongguan's trendy toy hub.