Shanghai Welcomes Peppa Pig: Hasbro Brings Largest Peppa Pig Theme Park to China

Peppa Pig is traveling internationally with the latest collaboration between Hasbro and Max-Matching Entertainments. With exclusive licensing for the preschool brand, the companies are launching Asia’s first-ever Peppa Pig Outdoor Theme Park in China.

The upcoming attraction will be the world’s largest Peppa Pig-themed park, with five zones featuring immersive rides, shows, retail shopping, and dining experiences. With more than 30 indoor and outdoor experiences, guests can participate in Peppa Pig-themed activities inspired by the series, such as jumping in muddy puddles, riding the Ferris wheel, and more. 

As a first for the Peppa Pig Theme Park chain, this China location will house the world’s first Peppa Pig-themed hotel. The establishment will feature more than 400 rooms with themed accommodations for guests of all ages. 

The Peppa Pig Outdoor Theme Park is now in the creative design phase, with designs and development for limited-edition merchandise to come. With a current investment of 2.4 billion Chinese Yuan (331 million U.S. dollars), the theme park plans to cover more than 48 acres in China’s Changxing Island in Chongming, Shanghai.