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China Licensing Expo plays an important role in penetrating the Chinese market, serving as a global hub that Korean companies can be given with more opportunities to communicate and meet with potential partners around the world including China. Korea's top 20 character companies were presented at the Korea Pavilion this year. 
Kim Rak Kyun, General Director of Global Business Division,KOCCA, Korea
China is huge and attractive market for every IP holders in the world. China Licensing Expo is the place to show legitimacy of business style and new trend of consumer market. We Japanese licensing industry has keen interest in development of this show with mutual cooperation.
Yasushi (Andy) Toyama, Managing Director,Character Brand Licensing Association, Japan
As the largest professional licensing-focused exhibition in Asia, China Licensing Expo is widely recognized as the most effective highway to get into China market and promote brands – it is the 10th anniversary this year, which is also a milestone event in the licensing industry in China. At CLE 2016, Hasbro licensing team had over 100 meetings and harvested 20-30 potential licensees. CLE has evolved into a global event where a lot of the world’s leading brands are present – more exhibitors, larger scale, more audience and bigger impact in the licensing market globally.
Claire Gilchrist, Vice President Asia Pacific,Hasbro Trading (China) Co. Ltd

This year marks the tenth anniversary of the China Licensing Expo. As the official show sponsor, LIMA is very pleased with the growth of CLE into the largest professional licensing trade event in Asia. CLE 2016 showcased the innovations of licensing in China and Asia, while providing an ideal platform to discover business opportunities from around the globe.

Charles M. Riotto, President,LIMA

Oriental DreamWorks has been participating in the China Licensing Expo for several years and received significant attention from many potential licensees and partners each time. At CLE 2016, we introduced an AR photo-taking game with Trolls as the theme, which attracted nearly 2,000 audience to join in. CLE offers a perfect platform for the licensors to explore the market and for the licensing industry to grow and develop healthily.

PC Xu, General Manager of Ancillary Business,Oriental DreamWorks

As the regular customer of this show, we appreciate that this platform brings our brands Barbie & Thomas and Friends a very fast growth in Chinese market. We witnessed the breathtaking pace developing of Chinese licensing industry through this show, and we are grateful that we always kept the pace with this market via this show.

Jeff Wang, Vice President & Country Manager of Greater China,Mattel Barbie (Shanghai) Trading Co., Ltd.