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The China Toy & Juvenile Products Association (中国玩具和婴童用品协会, CTJPA) is a non-profit trade organization dedicated to the toy, kids products and licensing industry, with members including any business that is actively engaged in the manufacture, development, importation, sale or general distribution of toys and consumer products intended for the youth market in China.
Established in 1986, CTJPA is the only national association supported by Chinese government in the industry. And it is the only official representative in the International Council of Toy Industries (ICTI), appointed by Chinese government.

Every October, CTJPA hosts China Licensing Expo (中国授权展) in Shanghai, which is the largest licensing show in Asia. It will be the 11th edition in 2017, from October 18-20. Moreover, CTJPA is the organizer of series of events in licensing, including China Licensing Summit, China National Advanced Training Program on Licensing (co-organized with Ministry of Culture of China. P.R.), China Licensing Annual Report, CLE Night, CLE Licensing Awards, and etc.

At meantime, CTJPA also has various media and publishing channel focus on licensing, including the China Licensing Magazine, E-Newsletter, Social Media, Websites and media coverage.

The association’s primary focus is to maintain and promote the sustainable development of China’s toy, kids products and licensing industry. The association works closely with Chinese government, international organizations, other Chinese industrial associations, and the industry to achieve its objective. By the end of 2016, the registered CTJPA members surpassed 5,000 companies in China.

With strong licensing demand from its membership companies, CTJPA, now a leading role in China’s licensing industry, is working with more efforts to meet the demand and provide a platform connecting every end in the licensing field of the market.