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Strong Partners team up for the event
LIMA, the International Licensing Industry Merchandisers' Association, as the authoritative voice of global licensing industry and the sponsor of the event, will maximize your exhibition benefits.

Members of China Toy & Juvenile Products Association (CTJPA) are mainly Chinese top brands and manufacturers in toys, juvenile products, models and game industry, covering 5,000 leading enterprises from over 20 major China production regions. They are the core of brand licensing and excellent potential partners.

A 30% increase in attendance

Licensing attendees in 2015 China Licensing Expo still kept growing with 30% increase compared to the previous year. These attendees were consumer goods manufacturers, licensees and retailers from US, South Africa, Arab countries, European countries, mainland China, Hong Kong, Korea, Japan and other Asian countries. 

Attendance from retailers continued to grow with an 18 percent increase over the previous year. Retailers in attendance include Walmart, Carrefour, Toys“R”Us,  Mothercare , Mama's & Papa's, SCITECH Plaza, Parkson, H&M, Tmall, JD, and Amazon China.

All product categories were strongly represented, from toys and games to apparel, food and beverage, stationary and gifts. Significant increase more than 20% was seen in attendance from the publishing, food and beverage and consumer electronic. 

Top global licensors and nearly 700 brands aim at Chinese and Asian market
Over 650 popular licensing brands featured on the show floor include Transformers, Barbie, Kung Fu Panda, How to Train Your Dragon, Thomas & Friends, SpongeBob SquarePants, Paul Frank, Fisher-Price, Monster High and others from the US, Manchester United, Teletubbies, In The Night Garden, Shaun the Sheep, Vandal etc. from UK, Miffy from the Netherlands, Smurf from Belgium, Ultraman series, Doraemon, ONE PIECE, Shin-Chan etc. from Japan. In addition, two Korea group, KOCCA and DIP displayed the hottest Korean licensing brands.

Licensing Forum was held to guide industry healthy development

In order to facilitate quick connections between licensors and licensees, the 5th China Licensing Summit Forum was held before the expo. Almost 240 licensing professionals participated in the forum to understand the newest industry information and market trends.

 

During the forum, Charles M. Riotto from LIMA and executives from licensing enterprises shared industry data, global trends, hot issues and field-specific experiences on licensing market in domestic and abroad.